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Outdoor Canada's 2017 holiday gift guide

Give the gift of outdoor adventure with this awesome outdoor gear

FRESHBACK DETERGENT
If you’re like many outdoorsfolk, you’ve got a pile of hunting clothes stuffed into a duffle bag that you only open during certain times of the year. Are the clothes, or the bag, starting to get a little ripe? Enter Freshback laundry detergent. Made for active people and outdoor enthusiasts, Freshback uses a molecular bonding process that promises to ​keep your apparel odour-free for an entire year or 25 washes! Using food-grade material, this non-toxic laundry treatment thoroughly cleans your clothes and locks in freshness with no perfumes or scents. And it works. After a wet and soggy camping trip this past summer, managing editor Bob Sexton used it to successfully remove the smell of sour milk from a duffle bag.

 

Freshback - Come Clean

While some people are okay wearing dirty clothes, being/feeling clean and fresh is imperative for me. It's the only option.

So naturally I clean my clothes a lot. And nothing's off limits. I put everything through the wash - blazers (Dryclean only? Pffft), overcoats, purses, curtains, pillows, and pretty much anything you can think of. Over the years I've even washed my washer. #Truth. A few years ago I started running, and last year I hit the gym big time. While my visits to the gym have increased (booyah), so has my laundry (booooo). This means my sweat-soaked gear stays that way until the end of the week - because as much as I love clean clothes, I'm not crazy enough to wash only a few items a day. Ew. Sweat gets awfully musty by the end of the week. But how to get around it? I found the ultimate solution in Freshback, an innovative laundry solution that rids your clothes of odour.

 

Stay Fresh Whilst Outdoors with Freshback



An exciting new product is about to revolutionise the way we do laundry. Flashbacks aim is to change the game when it comes to keeping fresh in the great outdoors with a brand new anti-odour formula.



This special detergent was scientifically engineered to end body odours inside fabric right at the source. Freshback describes its product as a ‘whole new level of clean’, it literally seals your clothes so you don’t get that sweaty smells all day coming through your clothes anymore. Perfect for outdoor enthusiasts and athletes that put gear to the limit and want to make sure equipment can stand the test of time. Who likes a smelly backpacker any way? Freshback aims to fix this! Other than simply keeping your clothes smelling fresh there is a load of other added benefits and I’ll explain in this blog post what those are.

 

Freshback – und Schweißgeruch hat keine Chance



So wirst du üblen Schweißgeruch in deinen Klamotten los



Leute, jetzt kommt ein Thema, das vielleicht nicht alle so lecker finden. Aber definitiv hat jeder in seinem Leben damit zu tun. Vor allem, wenn er ein absoluter Outdoor-Fan ist. Es geht es um das Thema Schweiß und Bakterien. Und um Kleidung, die nach einem langen Outdoor-Trip zum Himmel stinkt. Das ist normal und auch nicht schlimm.

 

freshback: Product review



If you workout regularly or play sports, than you know how funky athletic wear can get. After a while, they start to stink, even right after they've come out of the wash.



Its a total bummer because it limits your workout wear lifespan, and that stuff isn't cheap! I will sometimes soak my clothes in vinegar and baking soda, or saturate in Febreze for fabric, before throwing them in the wash. But those are temporary solutions...and admittedly, you end up smelling like a pickle from the vinegar...

 

freshback: The End of Laundry As We Know It



By allowing people to wash clothes less often, Freshback minimizes laundry detergent and additive packaging consumption for all end-users.



Freshback Laundry Treatment is designed to fundamentally change the way we do laundry around the globe. By allowing people to wash their clothing and linens far less than normal while maintaining the freshness and hygiene of normal laundry cycles, Freshback disrupts the use of detergents and laundry additives, many of which are packaged with plastic caps, spoons/scoops, lids, bottles, and liners. These small- and medium-format plastic goods are a detriment to the environment not only as end-stage waste, but also in their manufacture and shipping.

 

freshback™ Launches the First Smart-Laundry™ Treatment Product in Canada to Make Any Clothing Germ-Free/Odour-Free for a Whole Year



freshback announces premier launch in Mountain Equipment Co-Op & The Running Room Stores across Canada.



freshback™, the first Deep Fiber Fusion™ treatment on the market that eliminates body odours at the source and prevents them from returning for a whole year, is now available at The Running Room stores across Canada, and will be available this month at Mountain Equipment Co-op (MEC).
MEC will carry the freshbackTM Sport, Outdoor, and Sportsman Machine Wash kits, while The Running Room will sell Sports Machine Wash kits. “The patented freshbackTM treatment provides a new level of clean, the highest level of hygiene, and is the only treatment that allows you to stay body-odour free during and after any kind of activity,” says Gilad Gozlan, CEO of Maaterra Group, a biotechnology company that developed the product.
While Gozlan says there are several cleaning and laundry brands on the market today promising to keep clothing fresh, germ-free, and eliminate body odours at the source, none of them have been able to provide a long-lasting, single-treatment solution…until now.

 

SMART-LAUNDRY TREATMENT ELIMINATES ODORS & BACTERIA FOR ONE YEAR



A new Smart-Laundry treatment is here and promotes its ability to eliminate body odors at the source and prevents them from returning for one year with just one wash. The first Deep Fiber Fusion™ product freshback™ is now available through Indiegogo, a crowdfunding website.



“The patented freshback treatment provides a new level of clean, the highest level of hygiene, and is the only treatment that allows you to stay body-odor free during and after any kind of activity, including sports & fitness,” said Gilad Gozlan, CEO of Maaterra Group, the biotechnology company that developed the product. “Travelers can even pack fewer clothes on trips, since their clothing will not smell.”
No products before have been able to provide germ-free clothing at the source as a long-lasting, single-treatment solution. Gozlan explained that while there are several clothing and linen manufacturers that make anti-bacterial and odor-free products for the long-run, but they are limited to ready-made designs in a limited assortment. "freshback™ can treat any existing new or used item of clothing or fabric a person owns and ensure it is bacteria and odor-free for a whole year or twenty-five washes," Gozlan added.

 

Do laundry once a year?



Practice without feeling the smell of sweat? New Israeli development will allow you to enjoy a whole year without body odors or sweat



t is reasonable to assume that most of us do laundry for clothes not because of mud or color stains, but because of the sweat and smells that accompany it. But what if the clothes were immune to the side effects of the sweat? Did we also have to do laundry then? New Israeli development will allow us to wear clothes over and over again for a year - without washing.

Wear a garment year - without washing


Did you know that sweat itself does not smell? It turns out that the familiar scent comes from the fact that sweat creates a comfortable environment for growing bacteria and bacteria - and they actually create the bad body odors. Freshback is a new detergent in Israeli development that creates a molecular bond between active and anti-bacterial materials and fabric fibers.

 

Make Any Clothing Germ-Free/Odour-Free for a Whole Year



freshback™ Launches the First Smart-Laundry™ Treatment Product in Canada



freshback™, the first Deep Fiber Fusion™ treatment on the market that eliminates body odours at the source and prevents them from returning for a whole year, is now available at The Running Room stores across Canada, and will be available this month at Mountain Equipment Co-op (MEC). MEC will carry the freshback™ Sport, Outdoor, and Sportsman Machine Wash kits, while The Running Room will sell Sports Machine Wash kits.
“The patented freshbackTM treatment provides a new level of clean, the highest level of hygiene, and is the only treatment that allows you to stay body-odour free during and after any kind of activity,” says Gilad Gozlan, CEO of Maaterra Group, a biotechnology company that developed the product. While Gozlan says there are several cleaning and laundry brands on the market today promising to keep clothing fresh, germ-free, and eliminate body odours at the source, none of them have been able to provide a long-lasting, single-treatment solution…until now.

 

A WHOLE YEAR ODORLESS CLOTHES, WITHOUT WASHING!



(Translated)


The rascals behind Fresh Back come up with an ingenious solution: a simple treatment keep your clothes a year bacteria- and odor-free! Whether you exercise now, fitness and other physical activities undertaken by the Deep Fiber Fusion guarantees you a fragrance-free year.