freshback™ Launches the First Smart-Laundry™ Treatment Product in Canada to Make Any Clothing Germ-Free/Odour-Free for a Whole Year
freshback announces premier launch in Mountain Equipment Co-Op & The Running Room Stores across Canada.
freshback™, the first Deep Fiber Fusion™ treatment on the market that eliminates body odours at the source and prevents them from returning for a whole year, is now available at The Running Room stores across Canada, and will be available this month at Mountain Equipment Co-op (MEC).
MEC will carry the freshbackTM Sport, Outdoor, and Sportsman Machine Wash kits, while The Running Room will sell Sports Machine Wash kits.
“The patented freshbackTM treatment provides a new level of clean, the highest level of hygiene, and is the only treatment that allows you to stay body-odour free during and after any kind of activity,” says Gilad Gozlan, CEO of Maaterra Group, a biotechnology company that developed the product.
While Gozlan says there are several cleaning and laundry brands on the market today promising to keep clothing fresh, germ-free, and eliminate body odours at the source, none of them have been able to provide a long-lasting, single-treatment solution…until now.